About Blue Rebel


Blue Rebel jeans draw their inspiration from original vintage styles, with authentic details and genuine washes, but with the unruliness of youngsters who want to go their own way. The streets culture of Brooklyn, New York is woven into every pair of jeans.

Blue Rebel RED LABEL

In the Red Label collection we‘ve collected our all time favorites. These items are available all through the year, in timeless washings and fits. The slim and skinny fit for Dudes and the super and ultra skinny fit for Betties.
The Blue Rebel Red Label collection is available in Blue Rebel stores.

Blue Rebel SPOT ON

The tops from the Blue Rebel SPOT ON collection complete the look of the troublemakers. For both Dudes and Betties we offer a strong, broadly varied range in sweats, shirts, tees, long tops and jackets.
The Blue Rebel SPOT ON collection is available in Blue Rebel stores.


The Seasonals collection surprises you with new items every season.
The Blue Rebel Seasonals are available in Blue Rebel stores.

Dudes and Betties

Blue Rebel calls the boys DUDES. The term DUDE refers to an awesomly cool guy. One that is rebellious, stylish, selfconfident, and yes you can say he's a trouble maker! Don't mess with a DUDE in his Blue Rebel jeans.

Blue Rebel calls the girls BETTIES. The term BETTY refers to a cool chick. One that is attractive, fashionable and selfconfident. A BETTY is typically a looker in her Blue Rebel jeans! But beware… sometimes she’s up to making trouble…