Red Label (NOOS)The Blue Rebel jeans from the Red Label collection are available throughout the year, in four timeless washings and the finest fits. We call this ‘NOOS’: never out of stock. This means that you can always buy your favourite jeans, whenever you want.
In the Red Label collection we collected all our all-time favourites. Our favourite Red Label item? The Blue Rebel Groupy, the finest denim jacket which the coolest Betties almost wear day and night.